Capstone Realty & Financial, Inc.

We have developed a 15 step marketing process that ensures our listings sell quickly and at peak market value.  On average, our listings sell in less than 30 days!   Please review the details of our process below.   We would love to assist you or someone you know with the sale of their property.

1. Comprehensive Market Analyses This is an extensive review of your propertys immediate market, including: target buyers for the area, average number of days on the market, primary method of financing being used, recent comparable sales, average list price vs. sales price, foreclosures in the area (categorized by the stage of foreclosure Notice of Default, Notice of Trustee Sale, or Bank Owned), and competing listings and pending sales that may affect the marketability of your home.

2. Pricing the Property Correct pricing of a home is vital to selling at maximum value. A home that is under priced can be sold for less than it is worth.  A home that is overpriced will sit on the market and can be forgotten by potential buyers. Pricing is one of the most important steps in our marketing process. We take great care and pride in the pricing of our listings.

3. Initial Walk Through We will meet you at your property for an initial walk through and analysis. We will review the propertys strong and weak points. We will come up with a strategy that highlights the strong points and down plays the weak points of your home. If applicable, well make suggestions of things that could be done to the property to increase marketability and profit.

4. Pre-listing Walk Through Prior to the public listing of the home, we will inspect your property to ensure that everything is in place and ready to present to the public.

5. MLS Presentation This will include a detailed description of the property (highlighting key features and strengths), showing instructions, listing information, supplemental attachments, and a photo gallery. The listing will be advertised on the MLS systems in San Diego, Riverside, Orange, and Los Angeles Counties. In addition to this, the listing will be included on Zillow.com, Realtor.com, and Craigslist.

6. Instant Email Response We have developed a custom, property-specific email information program. Every listing is assigned an individual email address that will be advertised in the MLS and on all marketing materials. When a potential buyer sends an email to the propertys custom email address, he or she will receive an immediate response with the current status of the listing and additional information on the property. The email response will encourage the buyer to contact our office to set up an appointment to view your home. 

7. Installation of Signs and Lockboxes Prior to the public listing of your property, we will have professional signs, flyers, and lockboxes installed at the property. These items will be maintained on a regular basis to ensure all potential buyers and real estate agents can easily locate and access the home.

8. Full Color Marketing Custom, full color marketing pieces will be created for your property. These will be available in the property, in an outdoor brochure box, and at open houses.

9. Open House An open house will be held the week of the public listing of the property. This will allow us to take advantage of the buzz created by a new listing. The open house will be advertised in the MLS (all 4 counties) and on Craigslist. Additional open houses will be held as needed. Our goal is to get EVERY interested, qualified buyer into your property as quickly as possible.

10. Coordination of Previews and Showings We will field all calls and emails from potential buyers and their real estate agents to ensure quick and easy access to the property. Again, our goal is to get every interested, qualified buyer into your property as quickly as possible.

11. Showing Follow Up We will track all showings of the property and follow up to identify interested and qualified buyers. A detailed spreadsheet with the follow up information will be sent to you weekly. Interested buyers will be contacted whenever there is a change to the status of the property. We will keep the property information at their fingertips so that it cannot be forgotten as they view other homes!

12. Communication We will contact you weekly to keep you informed each step of the way. As mentioned above, weekly contact will include a spreadsheet tracking all showings and follow up with interested parties. This tracking system allows us to analyze the progress of the listing and to review any changes that may be needed to get the home SOLD.

13. Buyer Screening Our sister company, Empire Capital Group Inc, has extensive experience in all aspects of lending and stays up-to-date with current tax credits, home buyer incentives and lending guidelines. This allows us to screen all potential buyers to eliminate unqualified, time-wasting prospects.

14. Offer Presentation We will present all offers to you and negotiate the very best price and terms for your property!

15. Closing Coordination We have an experienced transaction coordinator that specifically handles the coordination of all inspections, repair requests, contingency removals, and document signing throughout the escrow period.

We will do everything in our power to insure a smooth and rewarding real estate transaction from beginning to end!